Privacy Policy

This Privacy Policy explains what information Faden ("Faden," "we," "us") collects when you use our call-navigation software (the "Service"), how we use it, and who we share it with.

Who we are

Faden is an independent product built and operated by its founder, Chris Krause. It is currently in free beta and has not yet incorporated as a company; formal business details will be added here when it does. The fastest way to reach us is the in-app suggestion box (Menu → Suggestions) — it goes straight to the founder.

Information we collect

We collect information in three ways:

• Account information. When you sign up, we collect your name, email address, and password (handled securely by Google Firebase Authentication — we never see or store your raw password).
• Information you enter while using the Service. This includes call scripts you write or edit, call outcomes and notes you log, business and contact names for prospects you call, leads you upload, objection tracking, and team settings. This is the core data the product runs on.
• Information you provide to teammates. If you're on a team, certain data (script edits, aggregate call stats, objection trends, leaderboard standing) is visible to other members of your team. It is never visible to other teams using Faden.

Website analytics. On our public website pages only (this page, the home page, and our terms page) we use Cloudflare Web Analytics to count visits and see which pages and referring sites people arrive from. It is cookieless: it sets no cookies, stores nothing on your device, does not fingerprint your browser, and cannot follow you to other websites. It never identifies you, and it is not used inside the app itself — once you are signed in, your use of the product is not tracked by any analytics tool.

Fonts and other loaded files. Everything the app needs to display — including its typefaces — is served from our own servers. Until August 2026 the fonts were loaded from Google's font service, which meant your browser contacted Google on every page, including inside the app. That is no longer the case: opening a page no longer contacts Google's font service at all. To be precise about what that does and doesn't mean — Faden itself runs on Google Firebase, so your account and everything you enter is stored on Google's infrastructure under contract, as described under “How we store and protect your data” below. What has changed is that simply loading a page no longer announces your visit to Google's font service as a separate third party. The one remaining third-party fetch is a spreadsheet-reading library, loaded from a public code CDN only at the moment you upload a leads file and never otherwise; the file you upload is read entirely on your own device.

We do not use advertising trackers of any kind, and we do not sell or share your data with advertisers.

How we use AI

If you use the "Generate with AI" feature to draft a call script, the information you enter for that purpose (your industry, who you're calling, your call goal, and your chosen style) is sent to Anthropic, the company that builds the Claude AI model, in order to generate the script. This only happens when you actively choose to use that feature — it is never triggered automatically. Anthropic processes this data under its own privacy policy and terms, available at anthropic.com/legal/privacy. AI-generated scripts are stored in your account like any other script you write yourself.

If you ask for a coaching review of your stats on your Stats screen, we send Anthropic a summary of your own calling activity so it can write you feedback. That summary is counts only — how many numbers you dialled, how many reached a person, how many became meetings, which days and hours you called, and which steps of your own script prompted an objection. It contains nothing about the people you called. No names, no phone numbers, no notes, no business names — none of that leaves the app, because the counts are stored separately from your call log and the call log is never read for this. As with script generation, it only happens when you ask for it, and the review is saved to your account so viewing it again costs nothing.

How we store and protect your data

Faden is built on Google Firebase and Google Cloud Platform. Your account data and everything you enter into the app is stored in Google's Firestore database and protected by Firebase's authentication and access-control systems. We do not maintain our own separate servers or databases outside of Google's infrastructure.

Who at Faden can see your data

Faden is built and run by one person, and that person can see what's needed to operate it: your name and email, your workspace's name and settings, its team roster and invitations, the scripts your team writes, and the activity counts described above.

The founder cannot read your call log, your lead list, or your own app settings. Those are stored under your account, and the database allows only you to read them — not other users, not your teammates, not your team's owner or admins, and not the founder. That limit is enforced by the database's own access rules, not by policy alone.

It was broader until 10 August 2026. The founder's dashboard, which shows how many calls and meetings each workspace has recorded, used to produce those numbers by reading the call log itself — so the access had to cover the log, and everything in it. The dashboard now reads a running count your own device keeps up to date, the count never contains a prospect's name, number or note, and the access to call logs was removed rather than kept for convenience.

What remains is used to run and support the product — fixing a bug you report, checking a feature works, seeing which workspaces are active. It is never used to show your data to anyone outside Faden, or for anything ruled out below. If Faden incorporates and takes on staff or contractors, this section will be updated before anyone else is given access.

What we don't do

We do not make money from your prospect data, and we never will. The businesses, contact names, phone numbers and notes you enter about the people you call are yours. We do not sell them, rent them, license them, broker them, or share them with data brokers, list vendors, lead-generation companies, advertisers, or anyone else. We do not pool them across accounts to build a contact database, an enrichment product, an industry dataset, or any other product — for sale or otherwise. Faden makes money by charging for the software, and that is the only way it is intended to make money.

• We don't sell your data, to anyone, ever — not your account details, not your scripts, not your call logs, and not the prospects you enter.
• We don't share your call data or prospect information with third parties for marketing purposes.
• We don't use your prospect lists or call outcomes to train AI models, ours or anyone else's. Only two things are ever sent to our AI provider, both only when you choose to use the feature: what you type into "Generate with AI", and — if you ask for a coaching review of your stats — anonymous counts of your own calls. Your call log itself is never sent: not a prospect name, not a phone number, not a note, not a business name.
• We don't record or listen to your actual phone calls — Faden is a script and note-taking tool; it has no access to live call audio.
• We don't track how you use the app itself. Our website analytics stop at the sign-in screen (see above).

A note on why this is worded so firmly: the people you call didn't sign up for Faden, and they never agreed to anything with us. In data-protection terms you are the controller of that information and we are merely the processor — we hold it to provide the product to you, and for nothing else.

Payment information

Faden does not currently process payments — the product is in free beta. If and when paid plans launch, payment will be handled by a third-party payment processor (e.g. Stripe), and this policy will be updated to reflect that before any payment feature goes live. We will never store your full card number ourselves.

Data retention and deletion

We keep your account and usage data for as long as your account is active. If you want your account and associated data deleted, ask through the in-app suggestion box (Menu → Suggestions) — include the email you signed up with — and we will delete it, other than what we're required to retain for legal or accounting reasons.

Children's privacy

Faden is a business tool intended for sales professionals and is not directed at, or knowingly used by, anyone under 18.

Your rights

Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, or to object to certain processing. To exercise any of these rights, contact us through the in-app suggestion box (Menu → Suggestions).

Changes to this policy

If we make material changes to this policy, we'll update the "last updated" date above and, where appropriate, notify active users by email.

Contact

Questions about this policy? Email chris@tryfaden.com, or ask through the in-app suggestion box (Menu → Suggestions) — both go straight to the founder.