FOR INDIVIDUAL REPS & SMALL SALES TEAMS

Give every rep
the exact line
to say next.

Faden turns your objections into a live, tap-through call tree — build it yourself, or let AI draft one tuned to how your industry actually pushes back. No CRM to wire up, no IT, no training: you're on a live call in about a minute, from your phone if that's where you sell.

Start free

Free while in beta — no credit card, no waiting for an invite.

Built by a working sales rep, not a software company — made for the exact calls I make every day.
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Live demo
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WHY I BUILT THIS

I'm a rep, not a software company.

I didn't grow up dreaming of cold calling. I got here the hard way — door-to-door for a payments company, no appointment and no warm intro, about as close to a crash course in rejection as sales gets.

Today I'm a full-cycle sales rep at a Fortune 500 company, cold calling small businesses nationwide. I started with the same generic talk track every new rep gets — it didn't sound like me, and prospects could tell. Months of bad calls later I'd found my own way of opening, handling pushback, and closing, and I've since earned multiple Account Executive of the Month awards.

What if I could give newer reps the confidence and pattern recognition that usually only comes after thousands of conversations?

the question that turned into Faden

Faden is German for thread — I'm German myself. The name comes from der rote Faden, "the red thread": the line that keeps a story from falling apart. That's what this app is, mid-call — the thread that keeps you on track, whatever the prospect throws at you.

Not a script to memorize — a live map that hands you the next line, so you find your own voice faster than I did. I'm not a developer by trade. I built this because I needed it, then realized every rep starting out needs the same thing.

Chris KrauseFounder, Faden — still making these calls myself
TWO WAYS TO GET YOUR SCRIPT

Start from scratch, or start from a draft.

Every industry pushes back differently — a script written for SaaS falls apart in insurance. Either way you end up with lines that match the pushback you actually get.

Build it yourself

Start from a blank call tree and write every line yourself — your opener, your objections, your close. Full control, no template fighting you.

  • Every word is yours, editable anytime
  • Perfect if you've already got a script that works

Let AI build it

Answer a few questions about your industry and how you sell. AI drafts a complete, branching call tree — opener, objections, close — in minutes. Nothing is locked; edit any line afterward.

  • A working script before your next call
  • Pick a style modeled on a real sales book — SPIN Selling, Fanatical Prospecting, and more
PRICING

Simple pricing, per seat.

Free while in beta. Here's what plans will cost at launch.

Solo
$29/month
For individual reps calling on their own.
Join during the beta and keep 50% off for life — $14.50/month when plans start.
  • 1 seat
  • Build-your-own call tree
  • AI-generated call trees
  • Unlimited calls tracked
  • Objection & best-time-to-call analytics
  • Lead list upload + tap to dial
Try it free
Best for teams
Team
$19/seat/month
2 seats minimum — from $38/month
One shared script and one leaderboard — your team calling from the same page.
Free for your team while in beta.
  • 2 seats or more
  • Everything in Solo
  • Shared team leaderboard
  • Admin controls for your team
Try it free
No credit card required — free while you're in the beta.
BEFORE YOU ASK

Every objection, answered.

You cold call for a living — you can spot a pitch a mile away. So here's the pushback we hear most, handled the way Faden handles it: tap the objection, get the comeback.

The comebackPerfect — keep it. Faden isn't here to replace your script: bring every line into a live call tree you tap through mid-call, share it with your team, and see which lines actually book meetings. Your words, upgraded.
The comebackRead word-for-word, they do. That's why nothing in Faden is locked: AI gives you a working draft in minutes, then you rewrite any line until it sounds like you. Or skip the AI entirely and write every word yourself.
The comebackThere's nothing to install and no CRM to connect. Answer a few questions, get a full call tree, and you're on your first guided call in about five minutes — from your phone, if that's where you work.
The comebackIt runs in the browser they already have open, mid-call: tap what the prospect said, read the next line. If a rep can use a maps app, they can use Faden — and the team leaderboard makes it obvious who's using it and winning with it.
The comebackNo catch. Free while in beta, no credit card, and the planned launch prices are right on this page. Your scripts and call data stay yours — the Privacy page spells out exactly what we do and don't do with them.

Try it free, right now.

Create your account and you're on a live call tree in under a minute — no credit card, no waiting for an invite.

Start free